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BSc in Business Management

HoP - Dr. Stephen Wilkins

BSc in Business Management

Why study a BSc in Business Management at The British University in Dubai?

Our research-based teaching BSc in Business Management programme is designed to enable students to develop their critical thinking, innovation, competencies, and effective skills for life.  Our programme provides a thorough grounding in a range of business and management subjects including operations management, finance, marketing, and human resource management. Innovation and entrepreneurship are emphasised throughout the programme. There will be opportunities to participate in study trips, both in the UAE and internationally.


Dubai Management School

Over the last 15 years, BUiD has established itself as the top specialist graduate school in the entire Middle East. BUiD graduates more PhD students than any other university in the UAE. Now, the Dubai Management School has introduced undergraduate programmes that will offer students the same high quality British-style education for which BUiD is already well- recognized. The Dubai Management School does things differently; students attend classes in small groups of no more than 30, and their professors know them and care about them. Lessons are interactive and student-centred, and they equip students with the knowedge and skills needed for a career in business.


Career prospects

Studying Business Management at BUiD empowers you to understand how a business environment operates and equips you with the skills of critical thinking, innovation, problem-solving, communication, and business awareness; all highly valued by employers. Our graduates are expected to assume a variety of positions in public and private organisations or to go on to postgraduate education.  Our graduates enjoy careers in a wide variety of professions including, among others, DEWA, Abu Dhabi Airport, Expo 2020 Dubai, and Nestle Middle East.


Related linkFees and Payments


  • English Language proficiency equivalent to TOEFL score of PBT 500/iBT 61 or IELTS 5.0, or the UAE Ministry of Education EmSAT score of 1100.



Minimum Score Required

UAE Curriculum & ADEC

General Track (Business & Computer Science Programmes)


Advanced Track (Business & Computer Science Programmes) 60%

UAE Curriculum and ADEC

General Track ( Architecture and Engineering Programmes)


Candidates from the General track must also have a score of 90% or above in Math and Science. Also they  must pass a preparatory Module in physics.

Advanced Track ( Architecture and Engineering  Programmes)

For ADEC Track advanced Mathematics (Level III) and advanced Physics (Level III) are required


GCC Curriculum

General Secondary School Certificate


Indian Curriculum

Indian School Certificate awarded by ICSE or CBSE



At least 7 GCE/GCSE/IGCSE subjects
A combination of GCSE (O level) and AS/A levels is acceptable provided that the subjects cover at least four of the following fields:




Humanities and Social Sciences

Arts and Design

Students must complete a minimum 12 years of schooling and a School Leaving Certificate must be provided.

The minimum grade for each level is:
C for the O level
D for the A / AS levels

American Curriculum

American High School Diploma providing grade 10, 11 and 12 Mark Sheets

Overall average of Grade "c” or minimum 60% ( 2.3 out of scale of 4)


International Baccalaureate Diploma

 (24 Points)



Preparatory Modules (Non-Credit Bearing)

General Mathematics (to be offered to students who after testing show a requirement.

English learning and communication skills (to be offered to students entering the programme with TOEFL between 500 and 530)

Placement Tests

English: students with a score less than the minimum required must take English Language Modules and will be placed at the appropriate level.

Math:  student must provide the Math score required for their respective education track or pass a Math placement test.

Students who have not satisfied the Math requirements or passed the Math Placement test may be granted a conditional admission but they cannot register in any Math or any other modules that have Math as a perquisite until they satisfy the Math requirements. 


Probational Entry Requirement:

  • Candidates having school average of less than 70% but 60% or more may be considered for admission subject to following conditions:
  • The student has achieved 70% in at least one of the three most relevant subjects, as specified for each programme separately; and
  • An interview/ assessment/ other records of achievement submitted as part of the student application.
  • Similar student cases from other National Systems will be considered on case-to-case basis.
  • The non-English native speaking candidates must obtain an English Language proficiency equivalent to TOEFL score of PBT 500/iBT 61 or IELTS 5.0, or an equivalent using a standardized test approved by the Ministry of Higher Education and Scientific Research.
  • Candidates having 11 years of Education in British System (O levels/GCSE) may be considered for admission subject to an interview/ assessment as part of the student application.
  • Students who have completed 13 years of education may be considered exempt from equivalent first year modules in-line with the University policy on Advanced Standing as detailed later in this document.

Studying Business Management at BUiD will empower you to understand how a business environment operates and it will equip you with skills of critical thinking, innovation, problem-solving ability, communication, business awareness, all highly valued by employers. Our graduates are expected assume a variety of positions in public and private organisations or to go on to postgraduate education.


General Education Learning Outcomes


The following outcomes will be achieved by all students as a result of completing the University-wide general education modules for first year.

By completing the general education modules a student will:




1      Gain knowledge and understanding of key concepts related to English, mathematics, and the use of computers.

2      Develop an understanding of citizenship through the transfer of knowledge relating to humanities and social sciences issues and challenges.

3      Acquire knowledge and competencies for the use of quantitative methods based upon introductory statistics and numerical techniques




4      Acquire ability to discuss, and improve citizenship skills through competency and understanding in the areas of society, politics, economic development, cultural diversity and in environment.

5      Be able to critically analyse and discuss opposing ideas, recognising information needs and sourcing.

6      To be familiar with university academic and student culture and environment




7      Acquire the ability to apply skills in all areas of the English language, in mathematics, and in the use of computers

8      Be able to apply understanding of the social sciences to develop critical awareness, enquiry and thought.




9      Gain knowledge and skills required for successful performance as a university student

10   Drawing upon the undergraduate educational experience and culture, be capable of engaging constructively and purposefully in a range of different activities provided by the different modules constituting the general and introductory Year one curriculum

11   Exercise the appropriate skills of comprehension and communication using English language, quantitative methods and computer use, for the understanding and critical review of a range of scientific and cultural areas

12   Recognise, understand and respect other perspectives and cultures


Learning Outcomes of the Programme Specific Content


The programme provides an opportunity for students to develop and demonstrate knowledge and understanding, qualities, skills and other attributes in the area of Business Management by  following subject specific modules (4 modules in first year and the rest in second, third and fourth year).


On completion of the BSc Business Management, students will have achieved the following programme learning outcomes




1.            A broad and analytical integrated study of business and management

2.            Relevant knowledge and understanding of organisations (internal aspects, functions and processes including diverse nature, purposes, structures, governance, operations and management)

3.            Relevant knowledge and understanding of the external environment in which organisations operate

4.            Relevant knowledge and understanding of management (processes, procedures, theories, models, frameworks, tasks and roles, together with rational analysis and other processes of decision making)

5.            Within these 3 frameworks (2–4) an understanding of markets, customers, finance, people, operation, information systems, communication and IT, business policy and strategy, contemporary and pervasive issues

6.            The interrelationships among organisations and the external environment and the integration of these areas (economic, environmental, ethical, legal, political, sociological and technological – at local, national and international levels




7.            An understanding of how to approach effective problem solving and decision making using appropriate qualitative and quantitative skills

8.            An understanding of how to produce convincing arguments, both verbal and in writing

9.            The ability to interpret numerical data, knowledge of how to conduct commonly-used statistical analyses

10.          Effective use of communication and IT




11.          The ability to think critically in relation to the knowledge base outlined in 1-6 above, and the ability to analyse issues using differing theoretical viewpoints and integrate them for the purposes of business management




12.          Effective self-management

13.          Reflective, adaptive and collaborative learning

14.          Self-awareness, openness and sensitivity to diversity

15.          Teamwork, including leadership, team building, influencing and project management skills

16.          Effective listening, negotiation, persuasion and presentation

17.          Ability to conduct research in business and management issues, individually or as part of a team



  • English learning and communication skills

This module is intended for non-native English speaking high school graduates who wish to join an undergraduate programme where the medium of instruction is English, and who have an English Language Level of TOEFL 500 or IELTS 5. This module also consolidates previous language learning and through a critical thinking framework prepares students for academic life. Taking into account individual needs, this programme aims to homogenise standards of achievement. Critical thinking is a fundamental component of academic life. It is an essential skill when reading academic texts, and writing essays and reports, or taking part in lectures, seminars and debates.


  • Critical thinking and academic writing

This module is intended for non-native English speaking high school graduates who have joined an undergraduate programme where the medium of is English, and who have an English Language Level of TOEFL500 or IELTS 5. This module also consolidates previous language learning and through a critical thinking framework continues to prepare students for academic life.

Critical thinking is a fundamental component of academic life. It is an essential skill when reading academic texts, and writing essays and reports, or taking part in lectures, seminars and debates.


  • Introduction to Computers

The aim of this module is to examine computer systems and learn how they can enhance personal productivity. The module will focus on essential computer skills in today’s world, including computer hardware, important software applications, such as, word processing, worksheets, database, and presentation graphics.


  • General Mathematics

This pre-college mathematics module introduces those students who require foundational mathematics before taking the first undergraduate general education Mathematics 001 module. Those students have required knowledge and skills must test out this module in order not to take it. This module provides students with understanding and application of related topics at the undergraduate level such as: Algebra: integers, decimal & rational numbers, real numbers, complex numbers,  functions, inequalities, expressions, equations, graphics, polynomial & binomial theorem, solving algebraic equations; Trigonometry: the triangle, the right-angled triangle,  Pythagoras’ theorem, trigonometric ratios, sine & cosine rules, solutions of triangles; Precalculus: trigonometric functions, angles and equations, graphs of functions.


  • Calculus 1

A study of basic college mathematics including topics of algebra, trigonometry, and introduction to calculus. This General Mathematics module of general education focuses on quantitative reasoning to provide a base for developing a quantitatively literate college graduate. Every college graduate should be able to understand major concepts in mathematics and be able to apply simple mathematical methods to the solution of real-world problems. The module accepted in partially to fulfilling the general education mathematics requirement. It emphasizes the development of the student's capability to do mathematical reasoning and problem solving in other modules in the major related programmes and in settings the college graduate may encounter in the future.


  • Statistics 1

Statistics is the science of reasoning from data. Data and statistical thinking abound in everyday life and in almost all academic fields. Students, in this module, will gain knowledge and skills of data recording and organization by means of statistical analysis. This module  will focus on understanding basic statistical concepts and reasoning; probability, organizing, interpreting and producing data; analyzing statistical arguments and communicating findings clearly; and appreciating the relevance of statistics to contemporary issues, and applying solution to statistical problems.


  • Humanities and Arts Modules

Introduction to Comparative Politics and Government

This module is an introduction to the fields of politics and government on an international level.  The module will focus on acquiring an understanding of basic concepts, theories and models of diversity and multiculturalism as well as their basic social, cultural and political dimensions, including a number of recent areas of controversy, such as governance and multicultural management.  The module will also cover the field on an international level, including information on case studies, particularly those relevant to the UAE and region, that have to do with cultural and social issues in organisations with multicultural staff, leadership in a multicultural society, and providing services for a diverse and multicultural population. 


  • Diversity and Multiculturalism

This module is an introduction to the interdisciplinary field of diversity and multiculturalism studies.  The module will focus on acquiring an understanding of basic concepts, theories and models of diversity and multiculturalism as well as their basic social, cultural and political dimensions, including a number of recent areas of controversy, such as governance and multicultural management.  The module will also cover the field on an international level, including information on case studies, particularly those relevant to the UAE and region, that have to do with cultural and social issues in organisations with multicultural staff, leadership in a multicultural society, and providing services for a diverse and multicultural population. 


Islamic Module

  • Islamic Values

The purpose of this module is to provide students with knowledge and discourse on fundamental Islamic values. Student will gain solid knowledge and understanding of the basic fundamentals of Islam, its values, and how values are connected to human development. The module also allows students to discuss research and report findings on issues related to Islamic societies as they highlight some of the practices of Islamic values shared by individuals and in a special connection to the UAE context.


Social or behavioral Sciences

  • Introduction to Sociology

This module is an introduction to the field of sociology, including basic concepts, theories and models of social structures, institutions, forces, change, and social behaviour as well as major sociological traditions of inquiry.  Important topics include socialisation, social stratification, social constructions of knowledge, issues of ethnic, race, and gender relations, the sociology of work, and the sociology of politics.  The module will also relate the general field of sociology to topics relevant to the UAE and region, focussing on social change, diversity, and cultural constructions of society.


  • Principles of Management

This module introduces students to the nature and the structure of business firms and the principles of organization. The course defines, explains and discusses the management functions, namely, planning, organizing, leading and controlling. Leadership, ethics, motivation, culture and organization structure will also be explored.


Year 1 Programme Specific Modules

Quantitative Methods for Business Decisions

Mathematics is a language that helps to gain insight and solution of business problems. The knowledge and skill in mathematical language can be very powerful asset in the business world. Students, in this module, will gain knowledge and skills of operations research based applied mathematical tools. This course will focus on developing the understanding of mathematical translation and solution of general business problems


Introduction to Business Enterprise

To provide students with a working knowledge of fundamental management and enterprise concepts applicable to a wide range of careers.


Principles of Management

Management is the managerial process of forming a strategic vision, setting objectives, crafting a strategy and then implementing and executing the strategy. This module focuses on the core functions of management and how they should be managed.


Introduction to Innovation and Leadership

This module introduces students to the concept of innovation and leadership. The module provides students with basic knowledge and understanding of the role of leadership in organising successful innovation.


Year 2 Modules

Understanding Organizations

This module examines a variety of approaches towards analyzing work organizations. The module focuses on individual and group processes within organizations addressing issues such as perception, motivation, group and team structure. It will also explore the nature of organizations, giving an overview of traditional approaches to designing organizations including scientific management, classical theory, contingency theory, and socio-technical systems, and concludes with an overview of organizational structures.



Economics for Business

The module aims to give a basic grounding in relevant theories and techniques of economics relevant for business. It introduces the concepts of demand and supply, production principles, productivity measurement, cost relationships, break-even analysis, profit analysis and maximization. By the end of the module, students will be able to understand the role of various macroeconomic factors and indicators such as GDP, unemployment, inflation, growth rates, productivity growth, economic cycles, output, employment, income and prices, fiscal policy, public debt, financial markets, banking and monetary policy.


Introduction to Financial Analysis

The aim of this module is to introduce students to principles and techniques of financial analysis. They will learn about how to apply financial statement analysis techniques, basic equity valuation, equity risk and cost of capital. By the end of the module students will be able to understand and interpret accounts including forecasting and valuation and will be able to analyse risk and assess accounting information quality.


Introduction to Marketing Principles

The aim of the module is to develop the student’s knowledge and understanding of the concept of marketing/customer orientation and to recognise the complex and dynamic environmental influences, which impact upon an organisations’ ability to market their products. The module also examines the marketing mix and its application in a variety of market situations; develops student’s skills and capability to demonstrate self-direction and originality in designing sound marketing objectives, assess brand positioning in the context of the external environment and determine critical success factors in marketing communications.


Managing Organisations

The course is about how people behave in work organisations, how managers seek to shape human behaviour in the workplace and issues arising from those topics.  This module links with important themes introduced in the Understanding Organisations module, and develops further on the study of behaviour in organisations (OB). 


Introduction to Supply Chain Management

This module aims to assess supply chain management and demonstrate how managers may manage supply chains. In particular, students are encouraged to recognise that businesses exist within an extended network of customers, competitors and suppliers (sometimes called a supply chain), all of which impact upon the performance of the firm.


Analytic Techniques A and B

The aim of the module is to develop the student’s knowledge of mathematics in solving financial problems. The module describes the tools of financial mathematics such as: the time value of money, compound interest, internal rate of return, resource use optimisation – model formulation, sensitivity analysis and shadow prices, inventory control and project planning.



Introduction to Financial Reporting

The aim of this module is to provide a basic understanding of the published financial accounts of companies and of the financial framework within which companies operate.  No prior knowledge is assumed.


Project and Event Management

This module develops your practical understanding of projects and events and your ability to plan and manage a small to medium-sized event/project to its successful conclusion.


Personal Skills

The module will help students to develop and refine skills necessary for successful study and assessment in higher education, and subsequent employability. Students will be able to focus on particular skills areas which are relevant to their own needs and targets, and to their degree programme.


Analytic Techniques for Business and ITC

The module aims to develop the student’s knowledge and understanding of calculus, algebra, concepts of mathematical functions and financial modelling. The emphasis is on the application of calculus and algebra in solving financial problems. The module describes the use of mathematical tools such as exponents, straight lines, linear equations and inequalities, quadratics and cubic functions, higher order derivatives and functions of more than one variable.


Year 3 Modules


Business Accounting

This module provides an introduction to management accounting and its role in supporting the management of business entities, with particular focus on large organisations. Attention is given to the use of accounting information in making decisions, in producing plans, in monitoring and control of operations, and in relating to the external financial environment.


Fundamentals of Leadership

This module is about the nature and styles of Leadership. The module explores what leadership is - and - the difference leadership makes and why. The module introduces and explains leadership theory – and presents and debates some of the key features and dynamics of leadership in a wide variety of ‘real life’ settings.


Markets, Competition and Regulation

This module provides a comprehensive overview of the economic dynamics of markets, competition and regulation. It aims to familiarise the student with a wide range of influential macro-economic factors. It covers: discriminatory/predatory/limit pricing; mergers; collusion; restrictive practices; vertical restraints; advertising and competition; regulation of natural monopolies; deregulation of oligopolistic industries; alliances and competition. Economic analysis of market power; structure conduct and performance; monopolies and dominant firms; game theory; non-cooperative oligopoly models; technical progress; international trade; principal-agent theories; transaction costs


Consumer Behaviour

This course aims to develop the student’s understanding of consumer research and its usefulness for marketing management in its application to consumer behaviour.  Conclusions from consumer research are not always directly accessible and are often ambiguous in their messages; as such the course aims to reflect our current understanding of consumer behaviour drawing on disciplines such as sociology, psychology and consumer culture studies.


Critical Organisation Theory

This module provides an understanding of a critical perspective on organisations and organisation theory.  It is designed to ‘bring organisations into the classroom’ and to do so it encourages you to see how managerial practices and organisational phenomena are represented in alternatives to orthodox organisation theory, and in film.


International Marketing

This module puts marketing into the global context and shows the importance of international marketing in the era of globalisation. It familiarizes students with the theoretical base for international marketing and provides them with a thorough understanding of the nature of the international market place and the complex and challenging forces that shape the current international business environment and highlights future trends.


Managerial Finance

The module aims to provide a thorough grounding in the analytical tools for corporate financial management, specifically for taking the key investment, financing and dividend decisions of companies. The module enables students to develop a critical approach to recent developments in finance theory and their applications to corporate financing and investment management


Research Skills

This module is designed to provide learning opportunities in the key skills to produce an excellent dissertation. It covers issues along the whole process of the dissertation, from the definition of a topic, the appropriate literature review, the formulation of a research question, the decision on research methods, the sampling of case studies and respondents, the design of questionnaires and interview guides, the self-management of the research project, the analysis of the data collected and the final writing and editing process.


Market Research

This module aims to provide students with a fundamental understanding of market research concepts that range from undertaking a marketing research project to analysing the data arising from the implementation of the project. Where appropriate, examples are given to improve knowledge and understanding of marketing research concepts.


Services and Relationship Marketing

The aim is to examine the services marketing environment and to understand the particular challenges facing service organisations, customers and service employees.


Human Resource Management (HRM)

The aim of the module is to assess the strategic relevance of HRM practices and their impact upon business performance. By the end of the module, the student will be able to assess the role of managerial competencies in the development of HR plans and strategies, to provide a comprehensive analysis of the role of HR metrics in the delivery of HR practices, understand the implications of using differing methods of selecting, promoting and assessing employees, provide knowledge about the main ways of rewarding and managing the performances of employees and able to re-evaluate the relevance of the concepts of ‘culture’ and ‘learning’ for the understanding of HRM issues.


Year 4 Modules


The dissertation module aims to equip students’ with the knowledge and skills to undertake an independent research study and write it up in the form of a dissertation. The dissertation title is to be determined in consultation with supervisor. This compulsory module provides the opportunity to carry out independent research work over a period of two terms. The process includes a written progress report in term 1; a draft to be submitted to the supervisor in term 2 and the final research version to be submitted towards end of term 2.


Strategic Management

This module is concerned with the formulation, evaluation, and implementation of long-term strategies by business organisations, mainly in manufacturing and service sectors.  It is also concerned primarily with the higher, strategic level of management decision making. Strategic Management requires the analysis of complex, uncertain and incomplete information and the ability to bound this ambiguity and make, and implement, firm-wide judgements.



The enterprise module is designed for the student to learn, through differential blended learning modes, the key issues relating to advising (and for some establishing) a Small and Medium Sized Enterprise (SME).


Special Topics In Finance

The course deals with the theory and practice of the capital markets from the viewpoint of investors.  Initially the course considers portfolio theory, the equilibrium capital asset pricing models and efficient markets. Later it covers the fixed income securities and various aspects of portfolio management.


Retail Marketing

The aim is to examine the marketing environment facing modern retailers, the drivers behind industry change, and the aspects of marketing that present particular challenges for retailers selling goods and services.

International Business Management

The module aims to provide students with an in-depth understanding of some of the main forces that are shaping international business. These include: the increasing globalisation of business activity (understood as the increasing integration of business activity at the level of both firm and nation state); the new forms of business organisation that multinationals (MNEs) use to capture business opportunities; and the challenges presented to western MNEs by the rise of MNEs in emerging economies such as China and India.


International Human Resource Management

This course covers the development of international or cross-cultural HRM.  This globally-oriented course covers the most current research and trends in international HR/OB management. It offers comprehensive and integrative cases that require the student to make the decisions and plans necessary for successful cross-cultural management at the strategic and interpersonal levels.


Brand Marketing

This module aims to enhance students’ understanding of the nature of brands and the key principles required to successfully manage brands.  Upon completing this module, students should have sufficient branding competencies to assess branding problems and be capable of identifying ideas for strengthening brands.



This module aims to understand and present the field of advertising as a part of integrated branding. It provides a balanced coverage of communication tools - advertising, event marketing, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and internet communications. Both a theoretical and managerial approach to advertising components are examined.

Credit Transfer

  • BUiD does not normally award credit for experiential learning.
  • BUiD does consider credit transfer arrangements towards their undergraduate programmes from other higher education institutions subject to the following conditions.
  • The applicant meets BUiD’s formal entry requirements.
  • The relevant Faculty is able to determine that the coursework was taken at undergraduate level and is at least equivalent to the credit rating available for one module of the programme for which the credit transfer is being considered.
  • The student attained a minimum GPA of 2.0 on a 4.0 scale or equivalent for the credit of a module to be transferred.
  • The institution at which the programme was taken is recognised by the MOHESR or licensed or officially recognised by the Department/Ministry of Education in the home country (and so attestable by MOHESR)
  • The Faculty only allows exemptions from modules with content equivalent to that qualification providing the transferable points.
  • Credit points can only be transferred where the work done for the previous qualification would allow the student to successfully perform the assessment exercise for the exempted module.
  • The decision as to whether a previously taken qualification or credit accumulation serves to exempt a student from a current module rests with the Board of Examiners on the recommendation of the Dean of the Faculty.
  • Credits which have already formed part of an award are not acceptable for transfer.
  • Credit transfer will not be awarded for study completed as part of a credit-bearing programme of continuing education. 

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