Corporate Social Responsibility - Emerging Trends

15 May 2016

Corporate Social Responsibility!

Emerging Trends!!

By

Prof. Mohammad Nadeem,

Distinguished Professor of Marketing, (Fulbright Specialist),

School of Business & Management,

San Jose Campus, National University

United States of America.

 Date: 15 May, 2016

Time: 6.00 p.m – 7:30 p.m.

Venue: Auditorium, 1st Floor, Block 11, The British University in Dubai.

Dubai International Academic City

 

Corporate Social Responsibility (CSR) is a kind of self-regulation embedded into a business by corporate establishments. CSR promotes the much-needed accountability to a wide range of stakeholders, besides shareholders and investors. Key areas of concern are environmental protection and the wellbeing of employees, the community and civil society in general, both now and in the future. Implementation of CSR assumes greater significance, today, in light of the scandals and other major ethical issues faced by the global corporate majors, in the recent past.

About the speaker:

Dr. Nadeem is a "Fulbright Specialist" and Professor of Marketing/Leadership & an International Speaker on Strategic & Global Marketing Management/Leadership focused on linking business strategy to marketing strategy with Customer Intimacy / Consumer Behavior from a Digital Marketing / Social Media perspective. Professor Nadeem believes in preparing leaders to contribute lasting value to all types of organizations, in all sectors, and wherever there are opportunities to make a positive difference for business and society. Dr. Nadeem's research explores customer loyalty and satisfaction issues, and how social media impacts the decisions of consumers, and how firms can market their products and services more successfully.

Dr. Nadeem teaches MBA and PhD courses in Marketing Management/Leadership, Global Marketing, Consumer Behavior, Marketing Strategy, Multi-Cultural Marketing, Marketing in Emerging Economies and Case Method Workshops. Dr Nadeem's research has won several awards including the President's Distinguished Teaching Award, Distinguished Scholarship Award, prestigious Professoriate award and and Best Research Paper Award. Professor Nadeem serves as a reviewer for AMA & ACR and has consulted for clients in Education and High-tech industries in US & Middle East (Kingdom University, Bahrain; and Saudi Arabia, MILE, Qassim Univ, & Jazan Univ). Dr Nadeem has worked as a Program Manager of Marketing and Business Development for over ten years at Lockheed Martin and Western Digital Corporations, Silicon Valley, CA.

Dr. Nadeem holds PhD (Business) from UIU, Cincinnati, Ohio and PDP (Marketing) from Harvard University, Cambridge, MA.

For further information, call (04) 279 1400

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