Masters of Business Administration - Marketing

Masters of Business Administration (Marketing Concentration)

 

The BUiD MBA Foundation: The Foundation course is designed to help sudents with non-business background to gain the required knowledge and skills that they need to join the MBA programme. The course will cover four concentrations of Business and Management, namely,  Principles of Marketing,Human Resource Management,  Principles of Management, Principles Accounting and Principles of Finance.

To learn more about the foundation course please click here.

 

Modules and Module Description: 

The table below exhibits a summary of the programme modules and workshops: 

Module Code

Module Title

Credit

Core Modules

MGT520

Marketing Management

20

MGT508

Organisational Behaviour and Business Leadership

20

MGT521

Economics and Business Environment

20

MGT525

Operations Management

20

MGT519

Accounting  and Finance For Managers

20

MGT523

Strategic Management

20

 

                             Concentrations

 

Concentration

Module Title & Code

Credit

 

Marketing

MGT528  Consumer Behaviour

MGT529  Marketing Research

MGT524  Business Consultancy Project in Marketing

20

20

20

Skills & Personal Development Workshops

Mandatory Workshop: Research & Consultancy Skills & Techniques

Zero credit

Students will choose three out of the four proposed workshops

Self-Management

Interpersonal skills

Team Skills

Leadership

Zero credits

Total Credits

180

 

For detailed information about the modules please click here

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