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Communications, Marketing & External Relations

We provide the communications, marketing & external relations function of the University. Staff promote BUiD at local, regional and international levels and to a variety of stakeholders – students, industry, government and higher education.  We maintain the university’s website and social media, produce a variety of publications, and run events and campaigns to encourage people to engage with BUiD.

Joe Hazzam

Head of Communications, Marketing and External Relations

Telephone: +971 4 279 14 22

Email: [email protected]

Joe is a motivational and enthusiastic business marketer who has more than 15 years of experience in the field of business management, marketing and strategy. Joe previously held different roles in the pharmaceutical corporate giant prior joining BUiD. He is an expert in developing and implementing integrated marketing communication plan, management and analystics of website and social media platforms. Joe holds a Bachelor in Biochemistry and a Master’s in Business Marketing and is currently pursuing PhD in Business Management in BUiD.

Samar Alkhatib

Communications Manager

Telephone: +971 4 279 14 24

Email: [email protected]

Samar joined The British University in Dubai as a Marketing Assistant in November 2010, and later was promoted to Marketing Coordinator. Before moving to the UAE Samar was living in Canada. She held similar positions in Canada and UAE between 2006-2009.

Manal Al Dhuhoori

Digital Media Officer

Telephone: +971 4 279 14 70

Email: [email protected]

Manal holds a Bachelor's degree from the Higher Colleges of Technology in Ras Al Khaimah, majoring in Interactive Multimedia. Manal specializes in iOS App Design, Platform Game Design, 3D Modeling and animation, 2D Animation, Web and Graphic Design, Basic Programming and Computer skills. Manal served as a Volunteer in the Emirati Red Crescent and YES2MYGIVING, a team that supports People of Determination.


Sally Khalil

External Relations Manager


Email: [email protected]

Sally holds a Bachelor degree in Commerce and Business Administration from Beirut Arab University in the Major of Management. She holds a Masters in Business Administration. She worked as an Executive Administrator/PA for the VC & Registrar, and now she is working as External Relations Manager in the Marketing Department.