Communications, Marketing and External Relations

We provide the communications, marketing & external relations function of the University. Staff promote BUiD at local, regional and international levels and to a variety of stakeholders – students, industry, government and higher education.  We maintain the university’s website and social media, produce a variety of publications, and run events and campaigns to encourage people to engage with BUiD.


Dr Joe Hazzam
Head of Communications, Marketing and External Relations
Email: [email protected]  

Joe Hazzam is Head of Marketing, Communications and External Relations, and a lecturer in marketing, at The British University in Dubai, United Arab Emirates. He has over seventeen years of industry experience and two years of teaching experience in higher education, in the areas of marketing, business and strategy. He also delivers workshops and training on social media and digital marketing strategies. He received his PhD from The British University in Dubai. His research interests include digital marketing, social media, and online customer engagement.


Samar Alkhatib
Communications Manager
Email: [email protected]  

Samar joined The British University in Dubai as a Marketing Assistant in November 2010, and later was promoted to Marketing Coordinator. Before moving to the UAE Samar was living in Canada. She held similar positions in Canada and UAE between 2006-2009.

Sally Khalil
External Relations Manager
Email: [email protected]


Manal Al Dhuhoori
Digital Marketing Officer

Manal holds a Bachelor’s degree from the Higher Colleges of Technology in Ras Al Khaimah, majoring in Interactive Multimedia and currently studying MBA at The British University in Dubai. Manal holds an IELTS score of band 7. Manal specializes in iOS App Design, Platform Game Design, 3D Modeling and animation, 2D Animation, Web and Graphic Design, Basic Programming and other computer skills. Manal served as a Volunteer in the Emirati Red Crescent and YES2MYGIVING, a team that supports People of Determination.

The British University in Dubai

Block 11, 1st and 2nd floor, Dubai International Academic City PO Box 345015, Dubai, UAE

Tel: +971 4 279 1400

Whatsapp: +971 50 701 2843

Email: [email protected]