Module Descriptors

Year 1 modules

Quantitative Methods for Business Decisions

Mathematics is a language that helps to gain insight into and solutions for business problems. Knowledge and skill in mathematical language can be a powerful asset in the business world. IThis course will focus on developing an understanding of mathematical translation in the solution of general business problems.

Introduction to Business Enterprise

This module will provide students with a working knowledge of fundamental management and enterprise concepts applicable to a wide range of careers.

Principles of Management

Management is the managerial process of forming a strategic vision, setting objectives, crafting a strategy and then implementing and executing the strategy. This module focuses on the core functions of management and how they should be utilised.

Introduction to Innovation and Leadership

This module introduces students to the concept of innovation and leadership. The module provides students with basic knowledge and understanding of the role of leadership in organising successful innovation.

Year 2 modules

Understanding Organisations

This module examines a variety of approaches towards analysing work organisations. The module focuses on individual and group processes within organisations addressing issues such as perception, motivation, group and team structure. It will also explore the nature of organisations, giving an overview of traditional approaches to designing organisations including scientific management, classical theory, contingency theory, and socio-technical systems. It concludes with an overview of organisational structures.

Economics for Business

The module aims to give a basic grounding in relevant theories and techniques of economics relevant for business. It introduces the concepts of supply and demand, production principles, productivity measurement, cost relationships, break-even analysis, profit analysis and maximisation. By the end of the module, students will be able to understand the role of various macroeconomic factors and indicators such as GDP, unemployment, inflation, growth rates, productivity growth, economic cycles, output, employment, income and prices, fiscal policy, public debt, financial markets, banking and monetary policy.

Introduction to Financial Analysis

The aim of this module is to introduce students to principles and techniques of financial analysis. They will learn how to apply financial statement analysis techniques, basic equity valuation, equity risk and cost of capital. By the end of the module students will be able to understand and interpret accounts including forecasting and valuation and will be able to analyse risk and assess accounting information quality.

Introduction to Marketing Principles

The aim of the module is to develop students’ knowledge and understanding of the concept of marketing/customer orientation and to recognise the complex and dynamic environmental influences which impact upon an organisation’s ability to market its products. The module also examines the marketing mix and its application in a variety of market situations. Further, it develops students’ skills and their capability to demonstrate self-direction and originality in designing sound marketing objectives, assess brand positioning in the context of the external environment, and determine critical success factors in marketing communications.

Managing Organisations

The course is about how people behave in work organisations, how managers seek to shape human behaviour in the workplace, and issues arising from those topics.  This module links with important themes introduced in the Understanding Organisations module, and develops further on the study of behaviour in organisations (OB).

Introduction to Supply Chain Management

This module aims to assess supply chain management and demonstrate how managers may manage supply chains. In particular, students are encouraged to recognise that businesses exist within an extended network of customers, competitors and suppliers (sometimes called a supply chain), all of which impact upon the performance of the firm.

Analytic Techniques A and B

The aim of the module is to develop students’ knowledge of mathematics in solving financial problems. The module describes the tools of financial mathematics such as the time value of money, compound interest, internal rate of return, resource use optimisation, model formulation, sensitivity analysis and shadow prices, inventory control, and project planning.

Introduction to Financial Reporting

The aim of this module is to provide a basic understanding of the published financial accounts of companies and of the financial framework within which companies operate.  No prior knowledge is assumed.

Project and Event Management

This module develops students’ practical understanding of projects and events and their ability to plan and manage a small to medium-sized event/project to its successful conclusion.

Personal Skills

The module will help students to develop and refine skills necessary for successful study and assessment in higher education, and subsequent employability. Students will be able to focus on particular skills areas which are relevant to their own needs and targets, and to their degree programme.

Analytic Techniques for Business and ITC

The module aims to develop students’ knowledge and understanding of calculus, algebra, concepts of mathematical functions and financial modelling. The emphasis is on the application of calculus and algebra in solving financial problems. The module describes the use of mathematical tools such as exponents, straight lines, linear equations and inequalities, quadratics and cubic functions, higher order derivatives and functions of more than one variable.

Year 3 Modules

Business Accounting

This module provides an introduction to management accounting and its role in supporting the management of business entities, with particular focus on large organisations. Attention is given to the use of accounting information in making decisions, in producing plans, in monitoring and control of operations, and in relating to the external financial environment.

Fundamentals of Leadership

This module is about the nature and styles of leadership. The module explores what leadership is, and the difference leadership makes and why. The module introduces and explains leadership theory and presents and debates some of the key features and dynamics of leadership in a wide variety of ‘real life’ settings.

Markets, Competition and Regulation

This module provides a comprehensive overview of the economic dynamics of markets, competition and regulation. It aims to familiarise the student with a wide range of influential macro-economic factors. It covers discriminatory/predatory/limit pricing; mergers; collusion; restrictive practices; vertical restraints; advertising and competition; regulation of natural monopolies; deregulation of oligopolistic industries; alliances and competition; economic analysis of market power; structure conduct and performance; monopolies and dominant firms; game theory; non-cooperative oligopoly models; technical progress; international trade; principal-agent theories; and transaction costs.

Consumer Behaviour

This course aims to develop students’ understanding of consumer research and its usefulness for marketing management in its application to consumer behaviour.  Conclusions from consumer research are not always directly accessible and are often ambiguous in their messages; as such, the course aims to reflect our current understanding of consumer behaviour drawing on disciplines such as sociology, psychology, and consumer culture studies.

Critical Organisation Theory

This module provides an understanding of a critical perspective on organisations and organisation theory.  It is designed to ‘bring organisations into the classroom’ and to do so it encourages students to see how managerial practices and organisational phenomena are represented in alternatives to orthodox organisation theory, and in film.

International Marketing

This module puts marketing into the current global context and shows the importance of international marketing in the era of globalisation while at the same time highlighting future trends. It familiarises students with the theoretical base for international marketing and provides them with a thorough understanding of the nature of the international market place and the complex and challenging forces that shape the current international business environment.

Managerial Finance

The module aims to provide a thorough grounding in the analytical tools for corporate financial management, specifically for taking the key investment, financing and dividend decisions of companies. The module enables students to develop a critical approach to recent developments in finance theory and their applications to corporate financing and investment management.

Research Skills

This module is designed to provide learning opportunities in the key skills to produce an excellent dissertation. It covers the whole process of the dissertation, from the definition of a topic, the appropriate literature review, the formulation of a research question, the decision on research methods, the sampling of case studies and respondents, the design of questionnaires and interview guides, the self-management of the research project, the analysis of the data collected, and the final writing and editing process.

Market Research

This module aims to provide students with a fundamental understanding of market research concepts that range from undertaking a marketing research project to analysing the data arising from the implementation of the project. Real life examples are given to improve knowledge and understanding of marketing research concepts.

Services and Relationship Marketing

The aim is to examine the services marketing environment and to understand the particular challenges facing service organisations, customers and service employees.

Human Resource Management (HRM)

The module aims to assess the strategic relevance of HRM practices and their impact upon business performance. Students will be able to assess the role of managerial competencies in the development of HR plans and strategies, provide a comprehensive analysis of the role of HR metrics in the delivery of HR practices, understand the implications of using differing methods of selecting, promoting and assessing employees, provide knowledge about the main ways of rewarding and managing the performances of employees, and become able to re-evaluate the relevance of the concepts of ‘culture’ and ‘learning’ for the understanding of HRM issues.

Year 4 Modules

Dissertation

The dissertation module aims to equip students with the knowledge and skills to undertake an independent research study and write it up in the form of a dissertation. The dissertation title will be determined in consultation with the supervisor. This compulsory module provides the opportunity to carry out independent research work over a period of two terms. The process includes a written progress report in term 1, a draft to be submitted to the supervisor in term 2, and the final research version to be submitted by the end of term 2.

Strategic Management

This module is concerned with the formulation, evaluation, and implementation of long-term strategies by business organisations, mainly in manufacturing and service sectors.  It is also concerned primarily with the higher, strategic level of management decision-making. Strategic Management requires the analysis of complex, uncertain and incomplete information and the ability to deal with this ambiguity, and make and implement, firm-wide judgements.

Entrepreneurship

The enterprise module is designed for students to learn, through differential blended learning modes, the key issues relating to advising and in some cases establishing a Small and Medium Sized Enterprise (SME).

Special Topics in Finance

The course deals with the theory and practice of the capital markets from the viewpoint of investors.  Initially the course considers portfolio theory, equilibrium capital asset pricing models, and efficient markets. Later it covers fixed income securities and various aspects of portfolio management.

Retail Marketing

The aim is to examine the marketing environment facing modern retailers, the drivers behind industry change, and the aspects of marketing that present particular challenges for retailers selling goods and services.

International Business Management

The module aims to provide students with an in-depth understanding of some of the main forces that are shaping international business. These include the increasing globalisation of business activity (understood as the increasing integration of business activity at the level of both firm and nation state); the new forms of business organisation that multinationals (MNEs) use to capture business opportunities; and the challenges presented to western MNEs by the rise of MNEs in emerging economies such as China and India.

International Human Resource Management

This course covers the development of international or cross-cultural HRM.  This globally-oriented course covers the most current research and trends in international HR/OB management. It offers comprehensive and integrative cases that require the student to make the decisions and plans necessary for successful cross-cultural management at the strategic and interpersonal levels.

Brand Marketing

This module aims to enhance students’ understanding of the nature of brands and the key principles required to successfully manage brands.  Upon completing this module, students should have sufficient branding competencies to assess branding problems and be capable of identifying ideas for strengthening brands.

Advertising

This module aims to understand and present the field of advertising as a part of integrated branding. It provides a balanced coverage of communication tools, including advertising, event marketing, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and internet communications. Both theoretical and managerial approaches to advertising components are examined.

The British University in Dubai

Block 11, 1st and 2nd floor, Dubai International Academic City PO Box 345015, Dubai, UAE

Tel: +971 4 279 1400

Whatsapp: +971 50 701 2843

Email: [email protected]